The artworld is filled with diverse platforms,
opportunities, disciplines and markets.
There are endless approaches that can be
adopted flourish as an artist. With the world
going digital and blurring the geographical
boundaries, the prospects can be overwhelming
for aspiring artists.
The journey, ambition and artistic vision for
artists are distinct. What works well for one artist
might be completely disastrous for the other,
therefore, it is essential to understand the artistic
style, ambition and vision emerging artists have
Artiste Culture is a project that guides artists to
achieve their goals in the most effective ways.
Using the experience, global network, art trends
and insights, we create effective strategies for
the artist to get exposure to distinct cultures,
markets and collectors.
Through multiple conversations and interviews,
we gain a deeper understanding of the artistic
path and vision for their career. This research
and information results in the document that
illustrates a potential approach for the artist.
In the last few years I have had the opportunity to work for various art firms to onboard artists, collaborate for corporate art projects, manage a privately owned contemporary art museum and write for art columns and publications. This experience introduced me to the various fields within the art industry. I developed skills to navigate through the art market which
resulted in Artiste Culture. Once an artist expresses an interest, we request for details so that we can research and create a potential plan. A consultation is scheduled with the artist to discuss the goals and explore possibilities. This conversation helps us in getting a deep insight into the artist’s journey which enables us in creating a tailored strategy. This is followed by a document highlighting a possible path, opportunities and our advice.
Documentation and Outreach
While approaching a collector or an art
space, it is crucial to present a well written
and illustrated document that narrates the
artist's journey, statement, inspirations and
unique artistic style. Therefore, given our
experience of engaging with collectors, art
galleries, museums and publications, we
have the knowledge and expertise in
creating an effective document that
represents the artist.
We write to relevant art, design and
architectural magazines requesting to
share the works in print/digitally.
Based on the artist's technique, style and
apparition, we offer to research potential
art grants, residencies, exhibitions, fairs and
other art opportunities that an artist
pursue. We keep ourselves updated with
the emerging art trends and industry news.
We assist the artist through the application
and documentation process.
Mehra is an artist and architect. She is mainly interested in abstract imagery explored through acrylic paintings and mixed media pieces. She experiments with and depicts patterns and textures, and current issues in her life.
Artist Culture helps Mehra gain artistic opportunities such as exhibitions, interviews, articles, publications, curator and gallery introductions.
Haynes creates sculptures and public art installations. She looks at how she can translate the physicality and materiality of form into a more accessible and friendly medium for a more broad and diverse audience.
Artiste Culture helps Haynes with admin, such as bios and statements, catalogues, articles, providing pricings of work available for acquisition, and making curator and gallery introductions.
Royster creates paintings that narrate stories of women of colour, like herself. She is committed to helping women share their experiences and stories through her art.
Artiste Culture gives her frequent advisory consultations, specifically focused on creating a better portfolio and website, in order to explore art opportunities and residency programs specific to her. In addition to providing interviews, articles and publication opportunities.
Kyrychenko is an abstract artist focused on representing a person's emotional state through the evolution and manipulation of colour and experimentative painting techniques.
Mosho, a 12-year-old girl with autism, creates digital drawings of her different varying emotions, including some light-hearted happy feelings and some more difficult, tragic issues such as PTSD, OCD and grief. She hopes to help spread awareness of artists with disabilities.
Artist culture is guiding her in learning more about the art world and helping her to experiment with different mediums to build her career as an artist. As well as guiding her, Artiste Culture also helps with admin work such as press releases and artist statements.