The artworld is filled with diverse platforms,
opportunities, disciplines and markets.
There are endless approaches that can be
adopted flourish as an artist. With the world
going digital and blurring the geographical
boundaries, the prospects can be overwhelming
for aspiring artists.
The journey, ambition and artistic vision for
artists are distinct. What works well for one artist
might be completely disastrous for the other,
therefore, it is essential to understand the artistic
style, ambition and vision emerging artists have
Artiste Culture is a project that guides artists to
achieve their goals in the most effective ways.
Using the experience, global network, art trends
and insights, we create effective strategies for
the artist to get exposure to distinct cultures,
markets and collectors.
Through multiple conversations and interviews,
we gain a deeper understanding of the artistic
path and vision for their career. This research
and information results in the document that
illustrates a potential approach for the artist.
In the last few years I have had the opportunity to work for various art firms to onboard artists, collaborate for corporate art projects, manage a privately owned contemporary art museum and write for art columns and publications. This experience introduced me to the various fields within the art industry. I developed skills to navigate through the art market which
resulted in Artiste Culture. Once an artist expresses an interest, we request for details so that we can research and create a potential plan. A consultation is scheduled with the artist to discuss the goals and explore possibilities. This conversation helps us in getting a deep insight into the artist’s journey which enables us in creating a tailored strategy. This is followed by a document highlighting a possible path, opportunities and our advice.
Documentation and Outreach
While approaching a collector or an art
space, it is crucial to present a well written
and illustrated document that narrates the
artist's journey, statement, inspirations and
unique artistic style. Therefore, given our
experience of engaging with collectors, art
galleries, museums and publications, we
have the knowledge and expertise in
creating an effective document that
represents the artist.
We write to relevant art, design and
architectural magazines requesting to
share the works in print/digitally.
Based on the artist's technique, style and
apparition, we offer to research potential
art grants, residencies, exhibitions, fairs and
other art opportunities that an artist
pursue. We keep ourselves updated with
the emerging art trends and industry news.
We assist the artist through the application
and documentation process.
Brian appropriates his 2 and 3-dimensional works by arranging objects, images, cards, and photographs from sourced art in the media and public domain. The material may have originally belonged to someone else, but he claims them as his own by restructuring and reappropriating them.
Vince combines elements of digital media and traditional art to communicate his concept of aesthetic contemporary art. His art incorporates various aspects of sociology, advertising, film studies, literature, and philosophy in addition to his general concept.
Nicola picked up her brush to explain her complex feelings in the visual language of painting. Through the use of oil and graphite, she captures metamorphic processes in non-obvious areas. She paints to express her feelings and inclination to understand what she cannot through a fusion of photography and painting.
Gaia uses analogue photography and generates gelatin silver prints on baryta paper. Her photographs incorporate a black and white theme to evoke a sense of aesthetics.
Sam works with rhythmic and systematic geometrical structures to be combined with softer and flexible elements delivering a simple art piece with significant meaning to it. She combines different structured elements with the use of light, colour, and shadow.
Akshita works with different mediums with her base as photography to convey messages on social concerns and dystopian reality. She likes to experiment by exceeding the boundaries of technical rules of art to create an immersive experience of eternity for a viewer on a canvas.
Parul is mainly interested in abstract imagery explored through acrylic paintings and mixed media pieces. She experiments with and depicts patterns and textures, and current issues in her life.
Darshil uses pen on paper as a medium to cultivate geometric form, lines, and shapes to ignite the strength for self-discovery, optimism, and contentment. His work imbibes his philosophies of life and the cultures of regions in India.
Aditya's art centres around the dynamic play of light and darkness, a blend of neutral colour schemes and geometric patterns. With the newfound digital space acquired for launching art, his endeavours have been to promote art designs and patterns as non-fungible tokens and unique currencies.
Pinki Ray Ghosh (she/her)
Pinki’s abstract and semi-abstract paintings are inclusive of brilliant colours through the use of oil, acrylic, oil paints, textures, traditional colours, and transcription on paint. Her artworks communicate mysticism, human strength, mythological beings, and tales and explore a woman’s relationship with nature.
Melanie creates paintings that narrate stories of women of colour, like herself. She is committed to helping women share their experiences and stories through her art.
Veronika uses painting to express her understanding of human personality and its evolving journeys. Her paintings communicate euphoria, anxiety, calm, anger, depression, sadness, happiness, and pride showing life in its true form.
Veronika was represented by Artiste Culture for a period of 6 months.
Rainbow, a 12-year-old girl with autism, creates digital drawings of her different varying emotions, including some light-hearted happy feelings and some more difficult, tragic issues such as PTSD, OCD and grief. She hopes to help spread awareness of artists with disabilities.